Our story
A story distilled between cultures
HowSan was founded with a simple belief: culture becomes meaningful when it is experienced.
We live in a world where differences are often emphasised, yet history tells a different story. Across centuries, people, ideas, flavours and craftsmanship have travelled across borders, shaping one another in ways we often overlook.
Tea connected East and West. Porcelain crossed oceans. Trade routes carried not only goods, but traditions, rituals and stories that continue to influence how we live today. At HowSan, we explore those connections through culture, craft, hospitality and storytelling.
Our first collection brings together two of Taiwan's most distinctive traditions — tea and kaoliang — reimagined as contemporary spirits for modern hospitality. Because while cultures may appear different on the surface, they often share more than we realise.
Rooted in Taiwan
Created for a global table
Why tea?
Tea is one of the world's most shared cultural traditions, connecting people across generations, continents and communities. From Taiwanese tea houses to British afternoon tea, it has long brought people together.
During the 19th century, the tea trade helped shape cultural and commercial ties between Taiwan and the United Kingdom.
Why spirits?
Across generations and cultures, shared drinks have marked celebrations, welcomed guests and created connections.
At HowSan, we unite Taiwan's tea heritage and distilling craftsmanship to create spirits that honour tradition while embracing modern hospitality.
Why tea & spirits?
Tea and spirits have shaped cultures, hospitality and trade for centuries. In the United Kingdom, tea and alcohol became a defining part of everyday life. In Taiwan, tea and kaoliang became enduring symbols of craftsmanship, celebration and community.
Though separated by geography, both traditions were connected by the same instinct: to gather, and to share.
The name
HowSan
Two traditions, one table. Our mark carries three faces — a reminder that hospitality is never a solitary act, and that what is shared is what endures.